In today's dynamic marketplace, customers are frequently interacting with brands across a multitude of platforms. To effectively resonate with these audiences, businesses must adopt an omni-channel strategy. This involves creating a seamless customer experience that extends throughout traditional marketing channels like direct mail and print advert

In today's dynamic digital landscape, consumers demand a seamless and consistent brand experience across all platforms. Securing this level of brand cohesion requires a robust omni-channel marketing strategy that seamlessly integrates various channels to deliver a unified message. SMS, with its unparalleled penetration, has emerged as a powerful t